Our client is a global tech company in the B2B sector - due to growth within the marketing department, they are looking for a SEO and PPC Executive to join their dynamic team!
We are looking for a real self-starter with a strong understanding of PPC, primarily running on Google Ads and LinkedIn advertising - alongside a solid grasp of SEO techniques.
Working alongside the Digital Marketing Manager, your key responsibilities in the role include creating PPC campaigns to support both campaign activity and standalone paid media campaigns across the group using Google AdWords and Bing. Managing and optimising campaigns using a combination of bid and budget management structural keywords and ad text optimisation, working with content leads to provide improvement on landing pages. In relation to SEO, you will be supporting the Head of Marketing and Head of Content to create and execute SEO strategy. You must have knowledge and experience of using tools such as SEM rush, regularly monitor SERP rankings as well as competitor activity and keyword research and updating /creating web pages.
The ideal candidate will have at least 2 years' experience within B2B technology marketing, experience of WordPress or a similar CMS system to manager websites, strong analytical and a real passion for delivering results and constantly staying up to date with new practises and undertaking new challenges.
