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Antonia Naylor

Most candidates interviewing for creative roles are asked to produce a presentation to give to the interviewers. Often this comes during the second stage of the interview process and offers the interviewer an opportunity to witness the candidate’s creative process from start to finish. 

Our experts here at Become Recruitment have compiled their best advice and top tips for preparing and delivering interview presentations to help you knock it out of the park! 

Preparation: 
Solid preparation for a presentation is vital to put you in the best stead to succeed. First, ensure you research the company thoroughly. Find out their brand colours, demographics, fonts and any other information you can attain. You may not make use of everything you find out, but it’s always better to overprepare. Find out the time limit for the presentation, if there is one, and do some trial runs to ensure you are making the most of your given slot, but not over-running.  

Structure:
Structure your presentation like a good story by including an introduction, a middle body and a conclusion. Structuring your presentations like this will help the natural flow and ensure complete clarity for both you and the interviewers. Avoid using too many words; let your creative flair shine with graphics, images, charts, graphs, animations etc. People quickly lose concentration on presentations that involve too much reading. 

Read the brief:
Make sure you have covered everything included in the presentation brief; half-answers or missed brief points will not be acceptable. Again, be mindful that you are working to a time limit, so answer the brief and move on to the next point. 

Practice:
As the age-old saying goes, “practice makes perfect”. Complete trial runs of your presentation until you’re entirely comfortable with it. Ask family and friends to act as your audience, you may find it a little awkward at first, but you’ll be glad you took the time when it comes down to the real thing. 

Delivery: 
When the day comes to deliver your presentation, stay calm. Arrive at the location early, giving yourself plenty of time to settle in. Don’t be tempted to rush through your presentation to get it over with, stick to the timings and have a little fun with it. The interviewers are looking to see your personality while assessing your presentation; your aptitude to be creative will shine through. 

Don’t read from the slides, but expand upon them; anyone can read, but bringing the slides to life will impress your assessors. Leave plenty of time for questions at the end of the presentation and do your best to foresee what they could be, having an idea on how to answer these questions will give you a solid base to work from. 

 

Relax, be confident in your work and be positive. Nerves are natural but showing the employer that you can control them will only work in your favour. 

Our team at Become Recruitment are experts in recruitment for creative and digital roles and interviews, why not get in touch to see how we can help you find your dream role?