Stephen Dowling, a specialist Digital Marketing recruitment consultant from our Manchester office, has recently attended the Benchmark Search & Digital Conference in its 5th year. Already a specialist in Digital Marketing, Stephen bolstered his expertise even more with the knowledge shared at the conference. Here is his recap of the day:
As a specialist digital marketing recruitment consultant, I had the opportunity to attend the Benchmark Search & Digital Conference at Manchester’s Hilton Deansgate Hotel. Hosted by Cheshire digital agency Click Consult, this was the conference’s 5th year, and promised to be the best yet!
Arriving at the venue, we were greeted with coffee and goodie bags and had the opportunity to meet some of the other attendees and plan out which of the talks and panel sessions to attend. I was attending with a friend, an SEO professional who travelled from Ireland for the conference. We took our seats in the main conference room, ready for an introductory talk by Futurist Tom Cheesewright.
Tom got things underway and introduced the first speaker, Hannah Walker, Head of Emerging UK at Snapchat. Hannah talked us through her knowledge and experience with achieving business success on Snapchat.
Following Hannah was Omi Sido, Senior Technical SEO at Canon Europe, who guided us through Data Visualisation in SEO. Before we all took a coffee break, it was time for the highlight speaker Fili Wiese. Fili is a renowned SEO expert and one half of leading SEO consultancy Search Brothers, over from Berlin for the conference. Having learned his trade at Google in the early days of SEO, there’s not much he doesn’t know about optimisation. His advice on site speed optimisation was excellent, and his talk went down a storm with the digital marketing professionals in the room!
After Fili’s talk, we broke for lunch, ready for an afternoon of informative talks from the likes of Microsoft, Shop Direct, OnCrawl, ao.com, and many more. We finished with a drink’s reception and a fantastic networking opportunity, getting the chance to chat with some of the Click Consult team and thank them for hosting the day. After such a valuable and enjoyable day, I’m already looking forward to next year!